What’s Your Investment Style? A Guide to Growth, Value, and Income Investing

Thinking about investing but unsure which path to follow? You’re not alone. At Pergamon Investment Bank, we believe the best investment plan is the one that aligns with your financial goals and your personality.

Why Should You Understand Investment Styles?

Every investor is different. Some are chasing rapid returns, others are looking for long-term value, and some want steady income. Knowing your style helps you build a portfolio that fits — and makes it easier to stick with your strategy through market highs and lows.

1. The 3 Main Investment Styles

Growth Investing
This style focuses on companies expected to grow faster than average. Growth investors seek share price appreciation and are comfortable with short-term volatility in exchange for long-term gains.
Example stocks: Safaricom, Equity Group

Value Investing
Value investors look for quality stocks trading below their intrinsic value. It’s like bargain hunting — buying good companies at discounted prices.
Example stocks: Carbacid, Limuru Tea

Income Investing
This approach is all about generating regular cash flow, often through dividends. It’s popular with investors seeking steady returns and lower risk.
Example stocks: CIC Insurance, REITs, utility companies like KenGen

2. How to Choose Your Style

Your ideal style depends on your:
● Financial goals – growth, security, or income
● Risk tolerance – high, moderate, or low
● Time horizon – short, medium, or long

Tip: You don’t have to stick to just one. Many investors blend all three styles for balance and flexibility.

3. Common Mistakes to Avoid

Each style has potential pitfalls:
● Growth – Chasing hype without fundamentals
● Value – Holding poor-performing stocks too long
● Income – Focusing only on high yields without checking the company’s health

Tip: Let strategy, not emotion, guide your decisions. Review your portfolio regularly and be willing to adapt.

Frequently Asked Questions

Can I switch styles later?
Yes. Your investment style can evolve as your goals and risk appetite change.

Is one style better than the others?
No. The best style is the one that matches your personality and goals.

Do I need to pick a style before investing?
Not necessarily. Start by learning about each and get guidance from a licensed partner like Pergamon.

Ready to Start?
Understanding your investment style is a powerful step toward long-term success. Whether you’re growth-minded, value-focused, or income-driven, Pergamon is here to help you build the right strategy.

Get in Touch
Delta Chambers, 4th Floor, Waiyaki Way, Nairobi
info@pergamoninvestmentbank.co.ke
+254 709 227 100
www.pergamoninvestmentbank.co.ke

Pergamon Investment Bank – Leveraging Africa, Investing Globally.